What is copy?
Copy is basically text used to present a promotional message. Adverts in
magazines, posters and what you're reading now are all examples...and of
course, television and radio ads all need writing too.
Without good copy you'll never get across the point you're trying to make.
Whether it's an ad, a brochure or a website, it has to make people want to
read or listen to it...if it doesn't, they won't!
Below are examples of various styles of writing including TV, Press, DVD/Film
launch promotional material and a Website re-write.
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